Metasite helps Schering AG launch the first e-calendar portal for women in the Baltics

VILNIUS, LITHUANIA, October 9, 2003 –, the first e-calendar and educational portal for women in the Baltics, has been launched today by Schering AG, a global research-based pharmaceutical company. The portal has been developed in close collaboration with Metasite, a leading Baltic management consulting, marketing communications and technology solutions firm.

The portal enables women to setup individual e-calendars and start receiving SMS and email reminding them to take contraceptives – or notifications on days that are suitable for getting pregnant.

The e-calendar/portal combo with the free mobile messaging service provides couples with much needed assistance in family planning, helps to maintain a healthy lifestyle and prompts to contact medical professionals when need arises.

The e-calendar/portal contributes to the practical implementation of the By choice. Not by chance principle promoted by Schering AG worldwide.

About Schering AG:

Schering AG is a research-based pharmaceutical company. Its activities are focused on four business areas: Gynecology&Andrology, Diagnostics&Radiopharmaceuticals, Dermatology as well as Specialized Therapeutics for disabling diseases in the fields of the central nervous system, oncology and cardiovascular system. As a global player with innovative products Schering AG aims for leading positions in specialized markets worldwide. With in-house R&D and supported by an excellent global network of external partners, Schering AG is securing a promising product pipeline. Using new ideas, Schering AG aims to make a recognized contribution to medical progress and strives to improve the quality of life: making medicine work.