LONDON, 5 October 2005 – Metasite experts were invited to speak at the Communication Strategies for the Financial Sector in Russia and the CIS conference held on 3-4 October 2005 at the Millennium Knightsbridge Hotel in London.

Metasite presented the Minimized Effort concept, advocating the idea that banking products and bank customer service processes need to be redesigned with the goal of reducing customer energy expenditures to the bare minimum. The latest version of the Customer Touchpoint Mapping and Optimisation methodology originally developed by Metasite in 2002 was also discussed.

Other parts of Metasite presentation focused on the dangers of marketing superior customer service and the importance of benchmarking traditional and online channels in retail financial services.

Other notable conference contributors included Alfa Bank, Sberbank RF, ABN Amro, Deutsche Bank Moscow, Lehman Brothers, PricewaterhouseCoopers, Fitch Design, Enterprise IG, Hill&Knowlton, Niccolo M and Citigate Dewe Rogerson.

The conference audience mostly consisted of marketing and public relations managers from leading Russian banks.