Metasite collaborates with First Data to bring personalized credit cards to bank customers

VILNIUS, 11 April 2007 – Metasite Business Solutions collaborated with First Data Lietuva, the leading payment cards processing centre in Lithuania, in developing a public web-based solution for personalizing credit and debit cards.

The developed solution makes it possible for customers of participating banks to design the look of their new credit or debit cards online before submitting an actual payment card application to the bank.

Metasite usability engineers and software developers worked with First Data Lietuva to create the online interface for credit card personalization which allows users to upload their own artwork or photos and adjust them to fit the card layout online, then submit the completed card design and the card application to the bank. “The credit card personalization service is a practical incarnation of the widely discussed mass customization trend,” noted Rasa Stasyte, Metasite Business Solutions project manager. “The solution we have been able to produce in collaboration with First Data Lietuva is very flexible and can be easily adapted for other geographical markets. Its implementation reflects the core principles of Metasite usability engineering – to make it effortless for the user to do the things online.”